Every aviation trade show generates conversations, connections, and dozens — sometimes hundreds — of leads. But how many of those actually turn into real opportunities?
In this Tech Talk, we sit down with Omi Diaz from Diaz & Cooper to discuss one of the biggest hidden challenges in aviation sales: why trade show leads often get lost and what companies can do differently to turn conversations into measurable results.
Together, we explore what really happens to leads after major industry events like MRO Americas, why follow-up processes often fail, and how structure, automation, and accountability can dramatically improve trade show ROI.